Regardless of whether you’re new to marketing or you’ve been around for years, you’ve inevitably heard the term “squeeze page.” You may also have heard the term “landing page.” Sometimes, they’re one and the same, but a landing page can be anywhere that the customer enters your site. A squeeze page can be used as a landing page and that’s what smart marketers do.
On the squeeze page will be a way for them to put in their email address in order to get a free bonus product or to sign up for a newsletter. That’s what an opt in box is on a website. That’s the very purpose of the squeeze page. You want a way to have further communication with the people who visit your site.
To set up a squeeze page, you need to make sure that it does what it was created to do and that is to help you build a solid email list. This page is where you want some action to take place.
This is also the page where you need to make sure that you make it worth the visitor’s time if they opt in. The text for your squeeze page should not have a lot of sales copy. You want one or two headlines that draw attention and capture interest.
You also want to talk about how you or your product can make their lives better, using a shortlist of the top bullet points that will convince them to share their name and email address.
Keep in mind as you write, what your squeeze page should do for you – give you a way to further contact the people who visit your site. If you have a lot of site traffic but people aren’t opting in, then you need to revamp your squeeze page and begin testing various elements from the headlines to the bullet points to the offer – even down to the color scheme of the squeeze page.
For your offer, try testing a variety of items to see which helps you build your list better. It might be a simple 5-page report. Or it could be the promise of weekly newsletters. Split test to see which one works and then tweak it until it performs at its very best.
And don’t forget to add the opt in box to other pages, such as your blog. Just add a text widget to the sidebar of your blog and paste the opt in HTML code into that area, ensuring the width and height works well for your blog theme. And always make sure you test the opt in boxes to see if they’re working properly. Then you should be good to go!
Here are a few tips to get you started:
1) Choose an affiliate niche topic you’re interested in. This is hands down, the most important aspect to affiliate marketing. You’re going to be writing, thinking about, planning and talking your topic for as long as you own your business, so it helps if you enjoy your topic. If you don’t enjoy what you are writing about, you can burn out and lose steam very quickly.
2) Choose affiliate programs that have a solid reputation for:
- Paying on time
- Converting visitors into sales (you’re sending them the visitors, it’s their job to make the sale)
- Providing excellent customer service
- Providing a superior product or service (one you can feel proud to represent)
- Making sure their affiliates have all they need to succeed
3) Spend time researching your audience, researching keywords and building a solid content foundation. Content is what is going to drive traffic to your website; it’s what is going to increase your search engine page ranking, and it’s what is going to bring visitors back time and time again.
The better your content foundation, the more affiliate sales you’re going to make. Content will be in the form of:
- Case studies
- Audio and video content too!
- Banner and text advertising
- Social networking
- Article marketing
- Newsletter/ezine marketing
- Joint venture partnerships
5) Create profit goals and a plan to make them happen. Planning is one of your most important responsibilities as an affiliate marketer and internet entrepreneur. Plans include goals, steps to make them happen, and a system of measuring success. Plan to plan – it’s essential for success.
6) Never stop learning; just make sure you take action too. Continue to learn about affiliate marketing because internet marketing is a continually changing field. There will be new strategies to try, new products to represent and new forms of content and content topics to create. Your audience may even change as you grow.
If you’ve chosen to start an affiliate marketing business, you’ve chosen well. This is a powerful business model with the potential to attain good profits. Take your time, follow your plan and you’ll succeed!