When you stay vigilant with the monitoring of your audience’s responses through various marketing campaigns, it won’t be long until you begin to get a feel for that which initiates your readers to convert the clicks on their end to sales on your end.
Clicks are certainly paramount (if you aren’t getting clicks you won’t get sales), however, the most imperative metric to study is your conversion rates.
When you assess your clicks versus cash made, you begin to understand that’s it’s incredibly important to look at which clicks result in money being earned. This background information about the behavior of your readership is essential to coming to terms with whether your marketing strategy is working well or not.
Today we have great web analytics tools, including but not limited to Google Analytics. We are able to sift through a variety of metrics and create a reliable collection of charts and reports that help to determine the behavior of the average website visitor.
Taking a very close look at the metrics is a vastly important part of marketing. If you don’t study your analytics, you have no way of telling if it was a success or if you need to change something for the next publication. When you are deciding what to measure, there are lots of different choices.
Impressions can be measured, your likes, your follows, page views, engagement, and more. Then you can go on to measure the money you’re earning from these events.
Each action you take online, such as blasting your email list, writing a good sales page, creating blog posts, serving as a guest blogger, etc; all need to begin with a strong goal and focus.
Consider this – you can have 10,000 clicks, but if no money has been made on your part, do you still consider it to be a success? You must clarify your goals. Otherwise, you could easily find yourself with a whole lot of clicks but no money. And none of us wants that!
Take viral video, for example. Videos that have gone viral hold great opportunity to create conversions and sales – if it’s done correctly and the people viewing it understand who is responsible for the viral video.
Too many times people are left wondering, who created this fantastic video? The video goes viral, but no one has profited from the project because there was no call to action by the video creator.
Initially, you must decide upon a goal. This is your very first step. What do you want the average user to do? What is your desired outcome? You need to be very specific in your goal setting in order to use analytics to determine success or failure.
As you monitor and track and take action on the analysis, tweaking some things where necessary in order to improve your results, you will begin to see the outcomes that you want.
With your goal firmly in place, and ensuring that you have a clear call to action, you can start to measure results and your subsequent earnings. For example, with your emails that you send to your list, you can track many things. Mark your conversions.
How many readers were there and who actually opened it? How many clicked on through and spent some money? Why did they spend the money? Did you include a coupon code, or did you come at your regular writing and information from a new angle?
In most cases, it is all a matter of trial and error. You must start somewhere, then track and monitor your analytics and the accompanying information. If you find that your campaign is getting a lot of clicks and no conversions, then begin to study other factors and other elements.
Perhaps try tweaking your sales page, adding more keywords, and studying the internet to see what sorts of things in your field are ranking high in the search engines. So, the answer to the question of dollars or clicks? One needs to start with the other. And we all want some extra cash, don’t we?