Your freelance portfolio is perhaps on of your biggest selling points. Depending on the type of service provider you are, you’ll want to put a few different elements into it. Here’s a list of some items to include in your freelance portfolio:
Samples – This is particularly important if you are a graphic designer, a writer, or some other type of artist. Clients want to see what you’re capable of. This may include scanned copies of articles or graphics you’ve done for the print industry.
For example, samples can include an article you’ve had published in XYZ magazine or graphics you did for a local company’s brochure. It may also include image files of websites you’ve done work for and PDF files of content you’ve written for other companies.
It’s recommended to save as a PDF and password protect any content in your portfolio so it can’t be copied.
Websites – If you’re doing the majority of your work for online or for internet entrepreneurs, you’ll want to be able to demonstrate your work by linking to it. This demonstrates that you’ve done professional work and it adds credibility to your portfolio.
If you’re a graphic designer, you can link to websites where you’ve designed the logo, the website template, header, and so on.
If you’re a writer, you can link to website pages where you’ve written the copy or content. And if you’re a virtual assistant you can link to websites you’ve worked with and depending on the projects you handle, you can link to work you’ve done online. For example, if you created a form for a website owner or wrote content for them then you can link to that.
Testimonials – Good testimonials go a long way. Even if someone doesn’t see exactly what they’re looking for in your portfolio (because some people look at it like a grocery list and if they don’t see what they need then they dismiss you as a potential provider), quality references may be your foot in the door.
Testimonials can attest to your professionalism, flexibility, and quality of work. They’re an excellent tool to motivate a potential customer who is trying to decide if you’re the right choice.
What to Do with Your Portfolio:
There are several ways to get your portfolio in front of your prospects.
Make sure you have a link to it on your website. This way, as potential customers hear about you from friends and associates or through their online search, they can review your portfolio immediately.
Email your portfolio along with a cover letter to people you’d like to work with. If you have a company you’re excited to work with, by all means send them a cover letter, resume and your portfolio. Don’t be shy!
Share your portfolio with partners. If you have friends and associates who are not direct competition, send them your portfolio or a link to it and ask them to send it to people they think might be interested in your services. You can also give your friends and associates a referral bonus or reward for anyone they send your way.
One of the key factors most successful people attribute to their success is their mindset. Our fears, limiting beliefs, negativity, and lack of confidence can all prevent or hinder us from achieving our greatest dreams. However, challenging your mindset may be the greatest achievement of your life. Here’s why you want to challenge your mindset and some food for thought.
Do you fear change?
Many of us live and die by a task list, a schedule, goals and a plan. When things happen that aren’t scheduled or planned it throws us for a loop. Sound familiar?
Change can actually be, and most often is, an opportunity. It may be an opportunity for wealth, for growth or it may simply be an opportunity to learn – when you take advantage of change you push your boundaries, you open up a whole new world of possibilities and you make room for something bigger in your life.
Contemplate whether you fear change and what you can do to embrace it instead.
Do you allow yourself to think outside the box?
Innovation stems from thinking outside of the box and if you stop to take a look around you, innovation is extremely profitable. The most dramatic example might be the airplane.
Before the Wright brothers stopped to think about what was possible, people assumed flight wasn’t. What about landing on the moon? Talking on the phone with someone halfway around the world or chatting with them on your computer?
Now these are all technology-based innovations, but there are a million products and services just waiting to be pondered and put into action. Give yourself “what if” time.
Contemplate the possibilities without any limitations. Don’t think about what you need to make something possible, not at first; just think about what is possible – dream about what is possible.
Explore your limiting beliefs
Have you ever thought, “I can’t”? Of course you have, we all have. That’s the easiest type of limiting belief to recognize and eliminate. Now, whenever you think, say or feel that you can’t, stop yourself and think, feel and say “I can.”
Other limiting beliefs are more difficult to recognize. We’re talking about those beliefs you grew up with that permeate your life, though they may not be true.
For example, the rich get richer and the poor get poorer is a common saying amongst some families, but is it really true? Is it true for you? Of course if you’re rich, you’re probably thinking, “I hope so!” The point is to recognize the beliefs you have and to examine them to see if they’re true and if they’re limiting you from being and accomplishing all that you can.
If they are, explore how you can change that belief into an empowering one that supports you and your goals. They say that you can change your reality and it starts with your thoughts and beliefs.
Understand that your thoughts are 100% under your control.
There’s an amazing sense of empowerment when you realize that you can control your thoughts. It can mean the end of negative self-talk, closed mindset, and self-doubt. Of course, it takes time to recognize all of the limiting thoughts and learn how to change your mindset, but it is an effort that is well worth the time and energy.
You can control how you perceive events, how you react to challenges, and how you relate to others. When you’re able to change your mindset and control your thoughts, a whole world of opportunities opens up for you.
Mindset is a powerful thing. It can lead us astray, drive us from our strongest hopes and desires or help us fulfill our biggest dreams. Taking time to cultivate a positive mindset can change your life.
Believe In Your Ability to Succeed
Thinking about working for yourself can bring out all sorts of anxieties that throw questions up at you that make you nervous. Questions like, “What if I don’t have a college degree?”