The arrival of cloud computing is largely positive. For internet business it is more cost-effective (there isn’t as much expenditure on physical devices), the cloud can be accessed from a variety of devices connected to the internet – such as laptops, smartphones, and tablets – and it is far easier to recover data this way.
The automatic back-ups that take place on the cloud serve to protect valuable data, whereas if an actual storage device becomes faulty, if you don’t regularly use a backup hard drive and keep your files updated, then all of that information could be lost forever.
While there are far more cloud computing pros than cons, there are a few negatives worth taking into account. If you find yourself to be in an area with little to no internet connectivity, then at worst there would be no way to access a cloud application, and at best, low bandwidth would rapidly decrease performance. However, since we now live in such a connected world, it is indeed very rare that one would be finding themselves to be without high-speed internet.
As cloud computing has started to go mainstream, online security has also had to begin to gradually improve. While the idea that your sensitive data is being stored on a remote server may be intimidating to you, in practice, this is typically a safe procedure, and controls are in place to help guarantee your security.
The authentication process for users of the cloud makes it very difficult for potential attackers to gain access and, in the event that there is a security breach, cloud computers have the ability to quickly detect attacks and take action. The cloud can also restore system backups to ensure the effects of an attack are short-lived.
Cloud computing has changed internet business forever. Consider this: in the past, giant servers would have been required – all in the same location – to carry out work. With the cloud, all of that information can be accessed on a cloud application, anywhere, and on any device – that serves to make business more time efficient, and more financially efficient.
As the world of online business and internet communications streamline and become more efficient for each entrepreneur and online community, we can now see that this will only be a good thing in so many ways.
YouTube is a great marketing tool for those of us that know how to make the most of the opportunities that it offers.
In the space of just a few years, YouTube has become one of the most popular websites on the entire internet. To a large extent the popularity of YouTube and other websites that host video clips is due to the early onset of broadband.
Once this occurred, those who are technologically savvy have been able to learn the latest methods much more quickly, as well as create videos of their own with which to drive traffic and educate others. YouTube has the extreme advantage of being easy to use, easy to upload videos to, and of course as we all know, it has had millions of videos viewed.
Astute marketers soon worked out that they would gain the most from amusing or viral videos. Such videos can prove to be very popular, and if the marketing material is cleverly used reach a large audience of potential buyers or users. A viral video or two can create far more interest in what they are selling than expensive advertising campaigns, and the added bonus is that these cost absolutely nothing to do.
Essentially YouTube offers amazing opportunities for marketers that get their video uploading strategies spot on. Certain types of video are more likely to go viral than others and making sure those that do have an effective marketing message will benefit marketers greatly.
These kinds of videos generally do well:
- Old commercials: People like to see them again, you have already paid for them, but they are free to put on YouTube.
- How-to videos: While you are teaching your viewers how they can do things you can also advise them that things are done better by using the items that you are selling.
- Show special events: Things from trade conventions of fairs can generate a lot of views, so if you go to conferences anyway take a camera then upload the video.
- Upload something funny: People will watch funny videos so it is a sure way of getting hits, just make the marketing message clear.
- Remember to avoid common mistakes that leave videos unwatched and marketing plans in tatters.
- Pay attention to where videos are uploaded: Make sure you put them in the most apt sections and make the best use of tabs. People will only look for things in their most logical so make sure you put them there in the first place.
- Put keywords in your product descriptions to make sure your videos are high up on the search results. People tend to look at the first few results so good keywords are a must. Make certain you include your URL to direct traffic to where you want it to go.
- Allow embedding, comments, and ratings: All these things can be really good for marketing providing the positive ratings outnumber any negative ones. Higher ratings mean more people will see your video, and see your marketing material.
YouTube is so easy to use, and videos are easy to make. For some people making videos can initially be intimidating, and understandably so. There is a lot that needs to happen in order to make a good video and have it flow with your personality in order to complement your online presence.
But people today really like to see the face behind the website and the marketing. So practice speaking into a camera, over and over, as much as you need to until you feel very comfortable… and then just go ahead and do it!
Hosting your own webinar doesn’t have to cost a lot unless you decide to pay for more advanced services. Those worried about the technical aspect can relax. If you have a working web cam, speakers, and a microphone, then you can easily host your own webinar.
Do you feel that you have valuable information to share with your customers and prospects that just won’t feel the same in text format? Perhaps you know about some breaking news happening within your industry that your customers might appreciate knowing firsthand.
Are you live at an event that might change how business is done within your niche?
If you answered yes to any of these questions, you might want to consider hosting your own webinar. In addition to allowing you to be on the cutting edge of news or change, a webinar allows you to interact with your customers in a brand new way that presents a more personable image.
Much like a virtual conference where you’re the keynote speaker, you can establish your credibility and connect with customers and prospects from around the globe. Best of all, you won’t have to leave your office.
If you already have these things, then you simply need an account at a website like Ustream or Livestream – both of which allow you to host your very own webinars live. If you’d like to do your own webinar, then there are a few simple tips to follow to ensure it’s a success.
If you’ll be treating your event more like a conference, then make sure you send out a notice about your event a few days in advance. Then, the day of the conference, send out one final reminder.
Make sure you account for time zone differences. So, if you live on the West Coast in the United States but the majority of your customer base is located in Japan, then you’ll want to use the time that will be best for your customers. But for those customers who can’t make the webinar, you can record it so they can still access the information later.
Once you’ve chosen the best time for your event, make a few notes about what you’d like to say. Don’t write it out word for word. Just try taking down a few bullet points to help you stay on track during your presentation.
Wait to take questions until the presentation is over. Some people have complained that webinars become diluted by customer interaction and they had to leave before the presentation was completed – and that sucks. We don’t want that.
Finally, before hosting your event, find a few friends and do a test run to ensure all of your technology works correctly and you can be heard and seen clearly. Now is the time to troubleshoot for annoying bugs or problems that you don’t want to discover the day of your webinar!
Some of the phones equipped with the latest technology advances have the capability to communicate via mobile marketing platforms. There is too much potential with mobile marketing for you not to join the throngs of marketers who are already putting this method to work and seeing the results.
We now have the benefit of taking business anywhere we are, which means that technology has advanced the way business is run and created a wide open space for anyone smart enough to put mobile marketing to work.
Remember the days when making or getting a phone call meant having to track down a landline phone because they were the only phones available? Those days also meant that business didn’t take place in the car or on the plane or sitting at the airport because the communication methods weren’t as advanced. We no longer live in a stationary world.
Mobile marketing is basically marketing that can be done on the latest technology such as mobile phones, blackberries, Google Android, iPod devices and more. Mobile marketing means that you have better access to potential customers and they have better access to you. Mobile marketing gives you, the marketer, the gift of accessibility that you can unwrap to increase profits. How can you do that?
Potential customers can sign up to receive messages via their mobile devices. They sign up for these messages because they get some kind of benefit out of it. By using SMS (short message service), customers can get news about the latest product launch, deals that you’re about to offer, webinar alerts and more. If they decide they don’t want to receive anymore communication from a particular marketer, then all they have to do is opt out via an SMS message.
If you’ve ever seen the words ‘text to win’ in an advertisement on television, then that’s a form of mobile marketing. You might have seen a message flash that reads, “Text ABC Company to…” (followed by a string of numbers).
Those numbers are assigned to a company’s device in order to be able to send or receive SMS messages. You might think this advance in how you can conduct marketing will cost you more than you can afford, but there are monthly programs out there that can work even for the beginning marketer.
Keep in mind that mobile marketing isn’t just limited to text or codes. You can utilize a mobile marketing campaign that includes the same media style you’d use from a home computer such as video, audio and even pictures.