The internet is now where people go to find out pretty well everything they have ever wanted to know. Perhaps you are a blogger, and want to enrich your voice. Or perhaps you are an artist or musician and need a site to offer your goods. Maybe you already have a site established – even somewhat – and want to take it further and to better places. With as much ease and grace as you can technologically muster, you want to try to aim for these pointers when you create your online self:
Keep It Real
By just being undeniably there when readers or potential clients venture upon your blog or website, you want to make it as clear as possible as quickly as possible, who you are and why you are there. People these days invest a gigantic amount of time on the web, whether it is on their PC, phone or tablet. They scan continuously for news of interest, social media updates, and blog articles.
Construct Your Unique Presence
Communication with others in your field is effectively put out there for the whole world to see, and a much clearer picture of who you are and what you are all about becomes super evident (you want this, too). This is about knowing who you are, why your work is here and what it stands for, and being transparent with it.
People smell the stench of falsity from miles away. Steer clear of pretense. Perhaps a flash in the pan or a fleeting affair could be born out of a fake smile and syrupy words, but like anything sneaky, it will be doomed. Doomed, I say. Everything from the configuration of the site to the substance of communication that happens there constructs the picture that you need the whole world to see.
Once you feel comfortable and somewhat established within your site, be sure to create your social media pages to go along with it. Most social media sites these days serve as search engines, so it is not something you want to miss out on once you get serious about your online growth.
Gather Your Fine Friends & Wise Words
We all know it, and though at the time it can be a tough one to swallow, people tend to rely much more heavily on what others say about you, than what you say about you. Without any doubt, you have earned your stripes and put in your time with some blood, some sweat and some tears, and you have every right to toot your own horn. So toot away!
But let others toot your horn too. Gather some testimonials from readers and clients, and these people can offer the evidence that prospective new readers and clients feel they need. Evaluations and reviews are an alternate approach to your online self-tooting that you may wish to incorporate – although these may be harder to gather.
Go Big or Go Home
If you are a smaller site, you might have light traffic and a fairly small reader base. In any case, once a blog or site is published, there is no end to your potential. Study what others have done, and take notes on what you feel works and what you feel doesn’t. Tie that in with who you are and what your vision is for your own blog or site, and you have a powerful formula. And that’s just the starting point!
Don’t be afraid of being who you are and becoming noticeable. Let your light shine, and put it out there. Try not to get too hung up on something being ‘perfect’ before you publish it. There is no such thing as perfect anyway. I recall my very first online coach telling me, that is exactly what a site is – something continually and forever being tweaked and changed and growing. The world is now your oyster! (If you are a fan of oysters, that is. If not, then the world is your chocolate! – and if you don’t like chocolate … probably not much I can do for you. Sorry.)