You want to hold a webinar, but you are not sure of your first steps. I am going to help you with some tips. First, let’s get clear on what a webinar is and how it can help you and your audience.
The word “webinar” comes from “web seminar.” So a “webinar” is a class, training or workshop held over the Internet. It is an easy and very effective way to connect with your audience to present your knowledge and create a good rapport with your audience, but there are certain things you should pay attention to so everything goes smoothly.
It is essential for you to provide excellent technical quality to your participants. You don’t need expensive equipment, but be sure to use a good quality camera and microphone. Prepare the background, so there are no unexpected interruptions. And don’t forget to test the equipment in advance.
Planning the Time and Date:
Be sure to check if the time is right for your viewers. Pay attention to the time zones, weekends and holidays. For me, the best time to attend a webinar is in the mid of the week, early evening.
Stay Focused on the Topic:
Structure your presentation. Be sure that you have quality content. Try not to spread the topic with unnecessary information. That way you will be sure that your audience is paying attention and the webinar is not being boring.
And if you are short on information, the participants will get the impression that they haven’t learned anything new and will be disappointed, which you don’t want.
Visuals are a huge factor in what keeps the audience interested. Try to have exciting visuals. Be prepared to share with the audience the recordings, transcripts, podcasts, copies, of slides, links to additional resources, etc.
It could be a good thing to know how to do it, but try to avoid it – at least for the most part. You should be prepared in advance. Make a plan for the presentation and a list of possible questions and answers so you can keep the improvisation at a minimum. Then as you grow more comfortable, you can begin to riff a bit off of the words you have planned.
Video record yourself while doing the presentation, then watch it, or present in front of a friend. In that way, you will be sure that the timing and content are working for you and your audience, and you will feel more secure when you present it later.
When I attend webinars, I usually get tired after one hour. It is best to organize it like this: 45 minutes presentation and 15 minutes questions.
This is a crucial part of the webinar. When you start the presentation, create the understanding with your participants that when it is time for questions, they should wait until the completion of your presentation. As I mentioned earlier, prepare all the possible questions and answers to them.
It is a good thing to encourage the audience to send you some questions in advance. You can ask them to send you some additional questions if they have any so you can email them later or publish them online.
Relax, have fun and don’t forget to ask your audience to give you feedback!