I’m sure this is not news to most people, but Pinterest is one of the world’s fastest growing social networking sites. And even more than just a networking site, I have heard plenty of people say that it now a search engine of its own accord. The concept of Pinterest is simple – but in today’s world of social media mania it is easy to get overwhelmed with all there is to keep up with.
Pinterest’s ease of use and quick sustained growth have made it a powerful tool for bloggers and marketers. One way to simplify your pinning process is to join an app like Tailwind, which is brilliant for those with lots of pinning to do and little time. And if you are an Instagrammer, then it’s great for Instagram too. As far as getting back to the basics of using Pinterest, here are five golden rules to come back to when you feel social media overwhelm:
Give Them a Giggle
Funny pictures have a tendency to go viral, so why not use that to your advantage? Try posting funny photos that include your posts and products, and link to your page in the caption. Or just post up something funny that’s tangentially related to your blog or business and link to an appropriate page on your site. People will appreciate the fact that you’re doing something other than blatant promotion, and they will thank you by following your brand.
Pretty pictures with interesting or inspirational quotes always do well on Pinterest, and they’re simple to create with photo editing software or online meme generators. Find a famous quote that inspires you and relates well to your business philosophy, and make sure that you credit the source. Or make up a quote of your own and brand your image.
Take Your Audience Behind the Scenes
Whether you’re a blogger that provides services or a producer of tangible goods, you can use Pinterest to connect with your audience by offering them a glimpse of what goes on behind the scenes in your business. You don’t have to give away trade secrets – just show them enough to make them feel like an insider.
Remember to Repin
Pinterest loves a team player! If you want users to share your pins, you’ll need to share some of theirs as well. Look for pins that include your products or relate to your blog theme in some way, and create a board on which to share them. Users will be notified when you repin their pins, and they may decide to visit and/or follow your boards.
Display Your Creations
Pinterest is well suited to products that look good, such as food, clothing and home furnishings. If you blog about such products, create beautiful images for them with a tool like Canva or Picmonkey. Image creation has come a long way, baby!
Above all, remember to have fun with your work and with your pinning!