So just what is a Content Writer? You’ve heard it time and again – content is king. After all, content is the reason why people go to your website or blog. Webmasters seldom have the time to write out content for their web pages, so this task is often outsourced to a content writer. Content writing requires good writing skills and correct grammar.
Oftentimes the writer must spend a considerable amount of time to research various topics and write original articles for a company or website owner.
What Does A Content Writer Do?
Website content writing focuses on creating relevant text content for a website. Web content is primarily geared towards selling or endorsing the products and services of online businesses for the purpose of generating higher revenues. Writers need a certain level of skill to be able to produce quality web content.
When creating web content, writers must be able to grab and engage the attention of visitors so that they will continue to browse the website and, hopefully, join a group or list, or make a purchase. Web content must be relevant and searchable. Relevant content provides useful or beneficial information related to the business and its products or services. Searchability involves the effective use of keywords for search engine optimization and makes it easy for users to find the information they need based on their search criteria.
Other Types of Content Writing
The job of a content writer is not limited to a company’s website only. Oftentimes, businesses and website owners will require articles, press releases and blog posts to help drum up traffic to their site. Believe it or not, there are many very busy site owners that either don’t have the time to write, or they can’t stand to write. For those of us who love to write, this is great news! Blog posts typically consist of 500 or more words on a daily basis – although this is increasing for many. It is not uncommon for blog posts to be in the arena of 1000 words these days, so keep this in mind. In general, articles and press releases are about 350- 600 words. All types of content must be relevant to what the website is all about.
Benefits of Web Content Writing
Web content writing is a win-win situation for the company that hires a writer and also for the writer. Hiring someone to write web content for your business is often more cost-effective than doing it yourself. Not everyone has the time or skill required to create quality web content. Content writing is best left to the professionals who can make it easy to attract visitors to your site and entice them to become customers.
For writers, content writing is a great way to earn money. Writers can also gain experience in writing about a variety of topics and developing their skills in different writing styles. Content writing allows a writer to expand his or her portfolio, making it easier to work on all kinds of content writing jobs. And like I mentioned above, if you love to write… well, it goes without saying how sweet of a situation this is.
Strategies that Every Web Content Writer Should Know
A web content writer has a very special and crucial job. It is his or her responsibility to create web copy containing text that is relevant for the website. But that’s not all. Content writers must come up with copy that grabs the attention of the reader. It must be interesting and easy to read in order to hold the reader’s attention. The ultimate goal of content writers is to optimize search rankings, build credibility, and achieve higher conversion rates. The following strategies can push your website ahead of the competition.
Understand The Company’s Goals And Needs
A web content writer must promote the company, its products and services. Every company is unique and a good content writer must be able to present the company’s products and services in a special way so as to attract visitors and persuade them to make a purchase through the company’s website. A content writer needs to know the company’s goals, strategies, products and targeted market.
Optimize With Value Content
As a web content writer, you must create web copy and articles that are relevant to the company’s products and services. Write compelling articles that explain why they are better than their competitors, what makes them stand out, and how they can be of service to the customers. Web content must be optimized and updated regularly in order to rank high in searches. Besides, web visitors love to read new information. By providing something new on a regular basis, visitors will want to keep coming back.
Master The Art Of SEO
For many years internet marketers have used search engine optimization to achieve and maintain a strong online presence. Search engine optimization allows your website to show up on the results list of internet search engines. A solid knowledge of SEO is important when writing web content. You must be able to identify and use the most targeted keywords that are relevant to the site, with the right density and proximity.
Find The Perfect Balance Between SEO And Content
These days, it is no longer enough to rely on SEO techniques to bring visitors to your website and convert them into customers. Web content writers must include a keyword phrase a certain number of times within the article in order to be detected by search engines. But apart from this, the article should be interesting and well written, with correct grammar, spelling and punctuation. The quality of the web content plays an important role in search engine rankings. Websites with high rankings are typically those that are frequently updated with unique, quality articles that are relevant to the keyword. So keep this in mind.
How to Set Up Your Own Content Writing Services
The importance of website content cannot be overemphasized. Relevant content that is search engine optimized is the best way to increase traffic to a website. But companies and website owners often find it difficult to create web content because of the time and effort it takes to construct an interesting and persuasive web page. That is why website owners turn to professional content writing services that can provide compelling, relevant and unique web content for them.
Content writing is a very lucrative business opportunity. If you have a talent for writing, you can easily learn how to create web content that can help drive traffic to a website and generate revenues. You can then move on to setting-up your own content writing services. Read on, this following outlined list will show you how!
1. Be Familiar with Your Strengths and Weaknesses
Excellent writing skills is a must for any content writer. In addition, you must also become an expert in SEO writing and learn how to create value in order to not only sell a product, but also to find your voice in writing that comes through naturally. The more natural you become, the more quickly you will be able to write – and the more content you will be able to create. I don’t think you need me to tell you what that ultimately means!
2. Find a Place for Your Home Office
Designate a writing place and make that your home office. Be sure you have a calendar that you can jot notes down onto, one that you can put up on the wall or your bulletin board. It makes a big difference to be able to see it right in front of you! Utilize that space for all work-related activities.
3. Create & Design a Schedule That Works
Set aside a time each day when you can do some actual writing. It is so incredibly important to carve this time out for yourself. It can be early in the morning, in the afternoon, or at night – find a time that works for you.
4. Secure the Name for Your Business and Register It
Give your content writing business a catchy name that represents the services offered. Find out from local and state authorities what the requirements are. Obtain the necessary licenses and permits – content writing services can operate from a home or office.
5. Take Care of the Financial Aspects
You will need a separate bank account for your business. Keep your personal and business finances separate. This is necessary for tax reporting purposes. It’s a good idea to create a separate folder in your email for gathering receipts and invoices. If you don’t already have a PayPal account you should really consider getting one – because many online payments are made through PayPal.
6. Decide Upon and Purchase the Equipment That You Need
You may already have most of the equipment that you will need, such as a computer, printer (preferably with scanner and fax), and phone. According to Wiknix, some of the best laptops going for bloggers and writers are the Macbook Air, Asus Zenbook, HP Pavilion Convertible, and the Dell 2-in-1 Laptop. You will also need a fast and reliable Internet connection – take it from me!
7. Advertise and Promote Your Content Writing
Join forums and networking organizations that focus on content writing. Create some business cards for yourself and while you’re at it, send a newsletter to potential customers. And of course it goes without saying that setting up a website for your writing services is a must! I use Studiopress for all of my sites, save one, which I use Weebly for.
How to Integrate Your Social Media and Content Marketing
Social media marketing means promoting your website through Facebook, Twitter, Instagram and other social networks. This is a highly effective way to build fans, to interact with your visitors and to gain more visitors to your site.
Content marketing on the other hand means adding blog posts and articles to your website so that you can demonstrate your knowledge on a given subject, so that you can gain subscribers who will come back regularly to your website and so that you can fill your site with content for Google to find.
But these two strategies should not be thought of as separate and disparate things. Instead, you should think of them as one overarching approach. There is a lot of synergy to be had between social media and content marketing and when you understand this, you can massively grow your traffic.
Writing for Your Audience
The most obvious way in which social media and content marketing go hand in hand, is in the fact that you’ll probably be sharing your content to your social media channels. Either manually or automatically (Buffer and Hootsuite are awesome) you should post on Facebook, Twitter and elsewhere each time you create a new article and upload it.
What’s more, you should also look for specific communities on social media. This might mean joining a Facebook group, it might mean joining a Google+ community, or it might mean using social bookmarking sites like Reddit.
But instead of making this an afterthought, you should go one step further and make this the starting point when coming up with your content.
In other words, when you first set out to write any new article, you should ask yourself who it is for and where you’re going to share it. Only put the work into your blog post if you know that there’s a specific audience out there for it and that it’s going to be successful.
An article on Seth Godin will be highly popular for instance if you share it to a Seth Godin Google+ community. Likewise, you can also use this strategy to reel in entirely new audience members.
Combining different niches for instance is a great way to write something new and to get lots of hits. As an example, if you have a fitness website, you can write about fitness and natural health and then submit that to natural health groups. Or why not write about fitness for writers and share this to writing groups? Just tossing some ideas out there!
Think of your angle and where you’re going to share your content before you release it. In this way, you know that you have given your all to a strategic effort, and will see more personal and professional reward for the effort you put into your writing.