There’s a tendency when running a business to do it all yourself. This is no need to be a super hero (or heroine)! But of course you want to make sure that every aspect of the business runs smoothly and is completed in a professional manner.
When you’re just starting your business, that school of thought might not only be best, but it might also be better for you financially. As your business grows (and it will thanks to all of your hard work), you’ll start to feel stretched thin from all of the tasks that you have to take care of and you’ll start to feel like you’re always working. All work and no play will eventually lead to sloppy work and creations – or worse, burn out.
And like me, you may receive waves of inspiration and creativity at times, and feel the need to get all sorts of projects done immediately and see them all through to completion. Not only can this be sometimes stressful, it can most times be unrealistic.
To reserve your energy and talents for the things you enjoy about your business, you can outsource the tasks that you don’t like to do. You can also hire a third party to do the tasks that are slightly out of your ability to handle (maybe some aspects of setting up web pages still causes you to stumble and takes longer than it should).
In that case, you’ll end up actually making money by outsourcing the job. One way to figure if it’s cost effective to hire someone else to do the project is to decide how long the job takes you to complete it and what your time is worth versus what you’d pay to have it done.
If your marketing time is worth $100 an hour and you’re spending six hours setting up a web page versus paying someone else $150 to set one up, then you’re profiting in the long run.
You can be the best writer on the Internet, but writing is very time consuming – especially if you have to have fresh content daily or weekly and your business has grown to the extent that producing this content is causing you stress.
If that’s the case then it’s time to put it in someone else’s hands. You can outsource the writing and then just tweak the articles when they’re returned to you.
Setting up blogs for your business can demand a lot of time because of all of the details involved in creating a blog. Then once it’s created, there’s the need for continual content. By giving the job to another capable person, you’ll be free to focus on the other tasks that you enjoy more.
Not only do you save time by having someone else write the content, but you can also hire the same person to submit the articles to the marketing directories for you.
Having an online business can be a great experience and it’s one that you should enjoy doing. Giving yourself the gift of time by outsourcing is one of the best things you can let your business do for you.